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Credit Union Awareness

Our Success

Program Delivers an 11 point Increase in Consideration

Your Money Further is the industry’s only national and state level digital marketing program designed to increase consumer consideration for credit unions. In just a few short years, the program has demonstrated consistent growth in consumer consideration for credit unions, achieving an 11 point jump in consumer consideration from 2019 baseline measurement.

*Data as of 4/2023


Ron Smith

When the program first launched, there was an expectation that ‘a rising tide lifts all ships’, and now the growth in membership in participating states proves this point.

Ron Smith

President, CEO, and CSO of Enbright Credit Union

Ron Smith

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