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Credit Union Awareness

Our Success

Program Delivers an 11 point Increase in Consideration

Your Money Further is the industry’s only national and state level digital marketing program designed to increase consumer consideration for credit unions. In just a few short years, the program has demonstrated consistent growth in consumer consideration for credit unions, achieving an 11 point jump in consumer consideration from the baseline measurement.

*Data as of 9/14/2022


Ron Smith

When the program first launched, there was an expectation that ‘a rising tide lifts all ships’, and now the growth in membership in participating states proves this point.

Ron Smith

President, CEO, and CSO of Enbright Credit Union

Ron Smith

Recent Press

Catch up on what’s happening with Credit Union Awareness. ​

In the News

 


Participant Stories: How credit unions engage with the program ​

Credit unions engage with our program in a variety of ways. Hear from a few participants about how they’ve engaged with and activated the Credit Union Awareness program locally.

Weld Community Credit Union
Greeley, CO


Awareness Videos

Winston Salem, NC

Truliant Federal Credit Union

Topics discussed:

  • External communications about the campaign
  • OYE staff photos
  • Using OYE to work toward membership goal
Watch video

Columbus, NE

Columbus United Federal Credit Union

Topics discussed:

  • Deploying OYE billboards
  • Using creative assets with English and Spanish copy
Watch video

Chattanooga, TN

EPB Employees Credit Union

Topics discussed:

  • Featuring OYE on CU's home page
  • OYE landing page
  • SEG-based CU using the campaign
  • Sharing social posts
Watch video

Greeley, CO

Weld Community Credit Union

Topics discussed:

  • Get staff involved with OYE photos
  • Organic social reach and engagement
Watch video

Columbus, NE

Billings Federal Credit Union

Topics discussed:

  • Customize creative with OYE staff photos
  • Strategy for using OYE creative in-branch
  • Response to OYE billboard
Watch video