Your Money Further is the industry’s only national and state level digital marketing program designed to increase consumer consideration for credit unions. In just a few short years, the program has demonstrated consistent growth in consumer consideration for credit unions, achieving an 11 point jump in consumer consideration from 2019 baseline measurement.
*Data as of 4/2023
When the program first launched, there was an expectation that ‘a rising tide lifts all ships’, and now the growth in membership in participating states proves this point.
Ron Smith
President, CEO, and CSO of Enbright Credit Union
Wyoming Launch Press Release (April 27, 2021)
