Your Money Further is the industry’s only national and state level digital marketing program designed to increase consumer consideration for credit unions. In just a few short years, the program has demonstrated consistent growth in consumer consideration for credit unions, achieving an 11 point jump in consumer consideration from 2019 baseline measurement.
CONSUMER VISITS TO YOURMONEYFURTHER.COM
CONSUMER SEARCHES FOR A CREDIT UNION
MINUTES ON SITE
AVERAGE CONSUMER TIME ON YOURMONEYFURTHER.COM
*Data as of 4/2023
When the program first launched, there was an expectation that ‘a rising tide lifts all ships’, and now the growth in membership in participating states proves this point.
President, CEO, and CSO of Enbright Credit Union
80% are new visitors to the site
98% of consumer visits to YourMoneyFurther are on a mobile device
60% between the ages of 18-34
Wyoming Launch Press Release (April 27, 2021)
Credit unions engage with our program in a variety of ways. Hear from a few participants about how they’ve engaged with and activated the Credit Union Awareness program locally.
Weld Community Credit Union
Winston Salem, NC