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Credit Union Awareness

Who we are

CU Awareness, LLC is a wholly owned subsidiary of Credit Union National Association. CU Awareness, LLC is responsible for the administration, fundraising and daily activities that drive consumers awareness and consideration for credit unions. Credit Union Awareness is led by an experienced team of professionals well versed in marketing, consumer research, strategic communications, finance and business development. 

Our Board of Directors

Eric Hansing
CUNA Mutual Group (WI)
SVP, Corporate Strategy

Chris Lorence
CU Awareness (DC)
Executive Director

Amy McGraw
Tropical Financial CU ​(FL)
VP Marketing/Chief Experience Officer​

Nader Moghaddam
Financial Partners Credit Union (CA)

Jim Nussle
Credit Union National Association (DC)
President & CEO

Jeff Olson
Dakota Credit Union Association (ND)

Pat Pierce
City and County Credit Union (MN)

Ron Smith
Enbright CU (TN)

Joe Thomas
NextMark Federal Credit Union (VA)



Our Marketing & Industry Insights Group​


John Cassidy​
CUNA Mutual Group (WI)
Director, Credit Union System Relations

Tim Draper
SVP, Public Relations/Community Development
Navigant CU (RI) 

Noralynn Gudger​
Champion CU (NC)
Director of Marketing

Kim Gunter​
Bowater Employees CU​ (TN)
Vice President, Marketing​

Amy Hendrickson
Mid Minnesota FCU (MN)
Marketing & Communications

Joe Keller
California/Nevada Credit Union League
VP, Communications & Marketing

Bernardo Meza
University Federal CU​ (TX)
Chief Marketing Officer

Fhilecya Moore​
Harrison FCU ​(CO)
Member Engagement/Experience​

Mia Perez
SVP, Culture and Employee Experience

Mark Rapp​
SchoolsFirst FCU​ (CA)
Senior VP, Strategic Marketing​

Jill Vicente
Vice President, Social Impact

The CU Awareness, LLC Team:

Karla Davis​
Marketing Manager, B2B​

Madison Homan​
Director, Content Marketing​

Samantha Lehr
Digital Marketing Specialist

Chris Lorence, CUDE​
Executive Director​​

Desmond Manuel
Media Manager