Skip to main content
Page Banner Image

Credit Union Awareness

Who we are

CU Awareness, LLC is a wholly owned subsidiary of Credit Union National Association. CU Awareness, LLC is responsible for the administration, fundraising and daily activities that drive consumers awareness and consideration for credit unions. Credit Union Awareness is led by an experienced team of professionals well versed in marketing, consumer research, strategic communications, finance and business development. 

Our Board of Directors

Jim Nussle
Credit Union National Association (DC)
President & CEO

Nader Moghaddam
Financial Partners Credit Union (CA)

Chuck Purvis
Coastal Federal Credit Union (NC)
President & Chief Executive Officer

Eric Hansing
CUNA Mutual Group (WI)
SVP, Corporate Strategy

Jeff Olson
Dakota Credit Union Association (ND)

Ron Smith
Enbright CU (TN)

Chris Lorence
CU Awareness (DC)
Executive Director

Pat Pierce
City and County Credit Union (MN)

Joe Thomas
NextMark Federal Credit Union (VA)



Our Marketing & Industry Insights Group​


Michelle M. Hunter​
CU of Southern California​ (CA)
Chief Communications & Experience Officer​

Noralynn Gudger​
Champion CU (NC)
Marketing and Communications Manager​

Amy Hendrickson
Marketing & Communications
Mid Minnesota FCU (MN)

Amy McGraw
Tropical Financial CU ​(FL)
VP Marketing/Chief Experience Officer​

Mia Perez
SVP, Culture and Employee Experience

Jill Vicente
Vice President, Social Impact

John Cassidy​
CUNA Mutual Group (WI)
Director, Credit Union System Relations

Kim Gunter​
Bowater Employees CU​ (TN)
Vice President, Marketing​

Bernardo Meza
University Federal CU​ (TX)
Chief Marketing Officer

Mark Rapp​
SchoolsFirst FCU​ (CA)
Senior VP, Strategic Marketing​

Sharon Wingate
Marketing Specialist
Hiway Credit Union (MN)

Tim Draper​
Navigant CU (RI)
SVP, Marketing

Jamie Harrison
Meritrust Credit Union (KS)
SVP/Chief Growth Officer

Jennifer Lown​
Oklahoma's Credit Union​ (OK)
Chief Experience Officer

Fhilecya Moore​
Harrison FCU ​(CO)
Member Engagement/Experience​

Michelle Shelton​
Great Lakes Credit Union​ (IL)
Chief Experience Officer

The CU Awareness, LLC Team:

Karla Davis​
Marketing Manager, B2B​

Richard Dines​
Senior Director, Awareness Development​​

Madison Homan​
Senior Manager, Content Marketing​

Chris Lorence, CUDE​
Executive Director​​

Kerry Pakula​
Vice President of Engagement & Digital Strategy​