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Credit Union Awareness

Who we are

CU Awareness, LLC is a wholly owned subsidiary of Credit Union National Association. CU Awareness, LLC is responsible for the administration, fundraising and daily activities that drive consumers awareness and consideration for credit unions. Credit Union Awareness is led by an experienced team of professionals well versed in marketing, consumer research, strategic communications, finance and business development. 

2021 Awareness Elevators

Our Board of Directors

Lisa Ginter
CommunityAmerica CU

Jim Nussle
Credit Union National Association
President & CEO

Joe Thomas
NextMark Federal Credit Union

Chuck Purvis
Coastal Federal Credit Union
President & Chief Executive Officer

Chris Lorence
CU Awareness
Executive Director

Jeff Olson
Dakota Credit Union Association

Caroline Willard
Cornerstone League

Jeff Meyer
CUNA Mutual Group
VP Marketing

Maria Martinez
Border Federal Credit Union
President & Chief Executive Officer

Ron Smith
Enbright CU

Kevin Johnson
Suncoast Credit Union
President & Chief Executive Officer

Teresa Freeborn
Kinecta Federal Credit Union

Our Marketing & Industry Insights Group​


Michelle M. Hunter​
CU of Southern California​
Chief Communications & Experience Officer​

Thomas M. Berquist​
EVP Chief Marketing Officer

Mark Rapp​
SchoolsFirst FCU​
Senior VP, Strategic Marketing​

John Cassidy​
CUNA Mutual Group
Senior Sales Market Manager​

Heather McKissick​
University Federal CU​
SVP, Community Impact

Jennifer Lown​
Oklahoma's Credit Union​
Chief Marketing Officer

Noralynn Gudger​
Champion CU
Marketing and Communications Manager​

Amy McGraw
Tropical Financial CU​
VP Marketing/Chief Experience Officer​

Michelle Shelton​
Great Lakes Credit Union​
Chief Experience Officer

Cassie Perenchio
Vice President/Marketing​

Kim Gunter​
Bowater Employees CU​
Vice President, Marketing

Fhilecya Moore​
Harrison FCU​
Member Engagement/Experience​

Tim Draper​
Navigant CU
SVP, Marketing

Vidhya Iyer​
Illinois Credit Union System​
Manager, Marketing and Communications​

Mia Perez
Louisiana FCU
Chief Administrative Officer​

The CU Awareness, LLC Team:

Karla Davis​
Director, Awareness Development​​

Chris Lorence, CUDE​
Executive Director​​

Richard Dines​
Senior Director, Awareness Development​​

Kerry Pakula​
Vice President, Engagement & Digital Marketing​​

Madison Homan​
Brand Manager​​

Emily Patterson, CUDE
Manager, Awareness Success​​