Jim Morrell

At-Large, Term:  February 2025

Jim Morrell for 29 years has served credit unions and for 10 years now as President/CEO for Peninsula Community Federal Credit Union in Shelton, WA. Along with his team at Peninsula Credit Union, a CDFI and low income credit union, the focus is to promote financial well-being for households who are Asset Limited Income Constrained and Employed (ALICE).

Jim is a certified Credit Union Development Educator (CUDE) in the United States and Africa. The DE program enables Jim to pursue the use of cooperative operating principles to help individuals build financial capability and help communities inspire economic development.

Industry and community service are lived out by Jim’s current participation with the following organization boards and committees: CUNA Payments sub-Committee (Chair); CUNA Advocacy Committee (ex-officio); CU4Kids Seattle Children’s Hospital Advisory (Chair); Economic Development Council of Mason County; Great Bend Center for Music; NWCUA Governmental Affairs Committee (past Chair); The Community Foundation of South Puget Sound (Chair); WesPay Regional Payments Association (past Chair); YMCA – Shelton Branch Advisory Board. His previous service includes: CUNA Technology Council (Chair); Nacha (vice-chair); City of Shelton Poverty Taskforce (Chair) and the Economic Development Steering Committee; and Skookum Rotary Foundation (Chair).

He holds a Master of Business and Public Administration from the Atkinson Graduate School of Management at Willamette University in Salem, Oregon, and a Bachelor of Arts in Economics from Pacific Lutheran University in Tacoma, Washington. He was recognized as the “2021 Credit Union Advocate of the Year” by the NWCUA; “2019 President’s Choice” by Shelton-Mason Chamber of Commerce; the “2010 Distinguished Credit Union Professional of the Year” by the Washington Credit Union League; and the “2008 Information Technology Executive of the Year” by Credit Union Times.

Jim enjoys traveling the world with his husband Chris, parenting their two 4-legged kids (Rupert and Dolly), sharing great Northwest wines, boating, and fishing.

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