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CUNA is now America’s Credit Unions.
A stronger voice to advance the credit union industry.

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Activate Your Brand with Credit Unions

Understanding Credit Unions

To effectively market to credit union professionals, you must first understand the work they do, the goals they set and the things they value. Below is a helpful synopsis of what credit unions are all about as well as some resources that will bring you up to speed on events and issues in the movement.

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Reach credit union leaders

Tell us your goals and we’ll show you options to make an impact within your budget.

Credit Union Industry FAQ

Credit unions are cooperatively owned and democratically controlled financial institutions focused on serving members and their community. Unlike competing financial institutions, credit unions return their profits to members in the form of lower fees and interest rates and higher yields.

Every day, credit unions help deliver brighter financial futures to more than 137 million members. We're committed to ensuring credit unions have the information and resources they need to continue advancing their communities.

Make sure your organization is represented in the credit union marketplace by exhibiting, sponsoring and advertising with us. You'll reach:

  • More than 5,300 credit unions across 50 states and Washington, D.C.
  • More than 70,000 board and committee members
  • More than 304,000 credit union professionals in all business areas: compliance, finance, HR, lending, management, marketing, member experience, security, technology, and training 

Here are several resources with great information on credit unions. 

Credit Union Magazine

Credit Union Magazine showcases innovative practices and people to help credit unions meet business challenges. Subscribe to Credit Union Magazine and you'll understand the latest issues and trends affecting the credit union marketplace. 

Credit Union Environmental Scan (E-Scan)

CUNA E-Scan provides a broad view of the credit union landscape and covers trends in compliance, finance, lending, marketing and more. E-Scan is a powerful strategic planning tool for credit unions and service providers.

Get Involved in the Industry

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Share your message with more than 20,000 credit union leaders through print and digital advertising options.

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Sponsor or exhibit at events where engaged, open-minded credit union professionals are advancing their careers and the industry.