To effectively market to credit union professionals, you must first understand the work they do, the goals they set and the things they value. Below is a helpful synopsis of what credit unions are all about as well as some resources that will bring you up to speed on events and issues in the movement.
Credit unions are cooperatively owned and democratically controlled financial institutions focused on serving members and their community. Unlike competing financial institutions, credit unions return their profits to members in the form of lower fees and interest rates and higher yields.
Every day, credit unions help deliver brighter financial futures to more than 137 million members. We're committed to ensuring credit unions have the information and resources they need to continue advancing their communities.
Make sure your organization is represented in the credit union marketplace by exhibiting, sponsoring and advertising with us. You'll reach:
Here are several resources with great information on credit unions.
Credit Union Magazine showcases innovative practices and people to help credit unions meet business challenges. Subscribe to Credit Union Magazine and you'll understand the latest issues and trends affecting the credit union marketplace.
CUNA E-Scan provides a broad view of the credit union landscape and covers trends in compliance, finance, lending, marketing and more. E-Scan is a powerful strategic planning tool for credit unions and service providers.
