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CUNA Governmental Affairs Conference (GAC)

February 27 - March 3, 2022


Small Credit Union Roundtable, 1:30 – 3:30 PM


  • Tom Sakash, Manager Small CU Initiatives, CUNA

Participate in a focused discussion on employee attraction and retention at smaller credit unions and hear an update from the CUNA Small Credit Union Committee, as they report on their meeting with NCUA leadership. Come ready to share, learn and build a strong team for the future!

White Paper sponsored by CUNA Mutual Group

Attendee Orientation, 2:30 – 3:15 PM

Description will be posted soon.

The Fallacy of “Impossible,” 4:00 – 5:00 PM


  • Mick Ebeling, Founder & CEO Not Impossible Labs; Author, Not Impossible: The Art and Joy of Doing What Couldn’t Be Done 

Since the launch of the EyeWriter and Not Impossible Foundation, Mick Ebeling has passionately studied the concept of “impossible.” All the modern conveniences we see around us were once considered impossible by people who didn’t know any better. Cars, computers, and cell phones were all figments of the imagination until inspiration met execution and the impossible became a reality. In this talk, Ebeling dives deeper into “impossible,” the underlying psychological effects it has on an organization, and how to overcome the “impossible” so true innovation can take place. Overcoming the “impossible” thought process so true innovation can come through.

Sponsored by CUNA Councils

General Session: TBD, 9:30 – 11:30 AM

Description will be posted soon.


General Session: TBD, 1:00 – 2:45 PM

Description will be posted soon.


Breakout Sessions, 3:15-4:30 PM

Financial Well-being for All: Mission-Driven Transformations

Financial security and resilience are complex and challenging issues. That’s always been true. But today, data clearly shows disruptions and disparities are more pronounced than ever. Simply put: Consumers need credit unions. Explore how credit unions are tapping into their super-powers with mission-driven strategies, new tools, impactful collaborations and powerful communications strategies aimed at improving Financial Well-being for All, while advancing the communities they serve. Quantifying and sharing the results has had a powerful impact – both from the standpoint of relevance (growing memberships) and advancing the advocacy agenda.  

The Real Real on Diversity, Equity, and Inclusion

What resources exist in the movement to support leaders as they mature their Diversity, Equity, and Inclusion (DEI) efforts?  What does it take to lead a credit union on its DEI journey? How does this moment of increasing uncertainty influence how we lead DEI efforts? Join us to discuss these topics and bring your questions about your DEI journey— how to start, where you’re stuck, how it is a differentiator, ideas for building an inclusive workplace culture, and more.

Capitol Hill Update: An Insider's View of Congress & How it Works

Examine how an evenly divided Congress presents both challenges and opportunities as we advocate for credit unions. We’ll cover the current advocacy agenda, lobbying in an in-person and virtual environment, as well as the best practices for messaging to both Democrats and Republicans.

What’s New on the Litigation Front?

Credit unions encounter litigation risks in a broad range of areas. Given the constantly evolving legal landscape, what trends should you be paying attention to right now? Our panel of professionals will provide updates on litigation “hot spots” and their potential effect on your operations. 

Unifying Data for Connected Experiences 

Learn how unified data drives connected experiences for your members – and growth for your credit union. 

Presented by PSCU

Top Issues in Key Management Areas 

Thought leaders from key credit union management areas will highlight the significant issues to watch for 2022 and beyond. Insights on priorities from the perspective of: 

  • Compliance & Risk
  • Finance
  • Lending
  • HR & Organizational Development
  • Marketing & Business Development
  • Operations & Member Experience
  • Technology

Presented by CUNA Councils

Presence: Bringing Your Boldest Self to Your Biggest Challenges – 9:30 – 11:30 AM

  • Speaker: Amy Cuddy, Social psychologist, NYT-bestselling author, and award-winning Harvard lecturer

Some of life’s biggest hurdles call for moments of sincerity and control. Too often, we approach these high-pressure moments with fear, and execute with anxiety. Based on her best-selling book Presence, social psychologist Amy Cuddy shares her groundbreaking research and some personal narratives in this impassioned, engaging, and innovative presentation. You will learn simple techniques to complete inner transformation, harness the power of presence, and perform at the highest levels with confidence.

Sponsored by Podium

Breakout Sessions, 1:00 – 2:15 PM

Digital in the Credit Union Movement: Awareness, Strategic Imperatives & Collaborative Opportunities

Hear how the Credit Union System Digitization Working Group has worked to identify the strategic imperatives, gaps and opportunities for credit unions to remain relevant and thrive. We’ll explain how those ideas are being translated into actionable solutions through system collaboration. 

The Future of Grassroots & Communicating with Lawmakers 

While grassroots advocacy has changed over the past few years, communicating with lawmakers remains a continuous process. Join us to learn how leveraging social media and combining analytics with real life stories can help get our messages through to legislators.  

Insight on Alexandria: Behind the Scenes at NCUA 

This panel discussion will provide insights on how NCUA operates and what is expected from the agency in 2022. We will hear from former NCUA officials on their perspectives on the agency and what they expect to see in the future.  

Improving Service to Women, an International Perspective

Women face numerous obstacles when it comes to obtaining responsible financial products around the world. Learn how the international experience and focus can help you improve its service to women and your members to grow Diversity, Equity & Inclusion.

Cryptocurrency's Move to the Mainstream: How (and Why) Credit Unions Should Prepare 

While multiple studies confirm that a majority of Americans would prefer to conduct cryptocurrency transactions through their financial institution, they also reveal a broad cross-section of the population already engaged in crypto, siphoning significant balances from banks and credit unions to fund these activities. The first wave of credit unions are now venturing into the crypto sphere, following the NCUA’s recent guidance clarifying that federally insured credit unions may provide such services through partnerships. This interactive panel discussion will explore near-term opportunities, available technologies, and the cryptocurrency market’s longer-term outlook.     

Rethinking Your Payments Strategy to Meet Member Expectations

Rethink your revenue strategy to engage with members in their everyday lives via payments. This interactive session will examine the latest consumer research and payments technologies and propose how credit unions of any size can implement a successful payment strategy based on member lifestyles.  

Presented by CO-OP 

Breakout Sessions, 2:30 – 3:45 PM

Laying the Foundation for a Transformational Digital Lending Experience

Understand how emerging lending technologies can aid you in the transformation and digitization of your credit union.

Putting it All Together: Enhancing your Advocacy Through Strategic Communications  

Telling the credit union story is a critical piece of our 360-degree advocacy strategy. This panel of legislative and communications experts will discuss key communications strategies that can bring your advocacy to the next level.

New Sheriff in Town: What to Expect From the CFPB Under Director Rohit Chopra

Director Rohit Chopra took the reins at the CFPB in October 2021 and is expected to take the Bureau in a different direction from the prior administration. Hear our panel of experts discuss what to expect under his leadership in the areas of rulemaking, supervision and enforcement. The panel will also discuss how these changes are likely to impact credit unions at or near the $10 billion threshold for CFPB supervision.   

Credit Unions & the 2022 Midterm Elections: A Look Ahead

The 2022 Midterm Elections are fast approaching, with control of Congress at stake. What can we expect from both parties, what issues will decide the election, and what can you do to ensure our movement’s voice is heard and our champions elected?  

Diversity, Equity & Inclusion: The Key to Advancing Communities, Financial Well-Being for All and our Future 

A growing number of credit unions recognize the power of DEI as a key to advancing communities, ensuring that our efforts to foster Financial Well-Being truly are for all, and securing our future as a movement. The last two years have deepened disparities and increased the urgency of DEI. Hear from thought leaders on DEI, leading credit unions large and small from around the country, as they share specific steps they have taken to help move the needle on issues like banking deserts, financial equity and inclusion that is bridging economic gaps for underserved and marginalized groups, such as communities of color, low-income groups, LGBTQ+, and more.   

Credit Union CEO Roundtable Discussions & Idea Exchange 

Don’t miss your opportunity to network, share insights and collaborate with other forward-thinking credit union CEOs in a candid and enlightening session.  This session is conducted by the CUNA CEO Council.

Note: Participants don’t need to be CUNA CEO Council members, but the session is strictly limited to credit union CEOs.  

Presented by CUNA Councils

Economic Update & Implications for CUs

In an environment characterized by crisis, uncertainty and increasing complexity of important trends are magnified. In this session, CUNA economists will explore the following themes and explain the effects they will have on credit union operations in 2022 and beyond:

  • Longstanding economic assumptions, relationships and metrics seem less relevant today
  • The Fed’s influence has changed
  • Politics and the political climate have assumed increasing importance
  • Demographic shifts have accelerated
  • Disparities in member Financial Well-Being have dramatically widened
  • Prospects for lending and general credit union operating results have fundamentally changed

Sponsored by FIS

A Conversation with Reince Priebus and Thomas “Mack” McLarty. III, 9:00- 11:00 am


Join us for a lively, moderated discussion with former White House Chiefs of Staff Thomas McLarty and Reince Priebus. McLarty and Priebus will bring an insiders’ view of the issues driving the current debates in Washington. 

Session details coming soon!