American consumers continue to need reliable financial advice from budgeting to navigating financial hardships. CUNA Financial Counseling Certification Program (FiCEP) provides credit union staff with the skills and knowledge required to guide members to financial security.
With certified financial counselors on staff, credit unions are better able to:
- Help those experiencing financial difficulties
- Demonstrate the credit union difference
- Attract new members
- Grow product and service revenue
- Reduce delinquencies and charge-offs
Since 2011, credit unions with at least one Certified Credit Union Financial Counselor (CCUFC) averaged a 52.7% drop in delinquency rate, while credit unions without a designee averaged 47% over the same period. That's an almost 6% difference in favor of credit unions with CCUFC designees on staff. Download this complimentary case study to learn how Ascension Credit Union enhanced their commitment to the "people helping people" philosophy by committing to extensive financial counseling knowledge through the CUNA FiCEP.