Serving members instead of customers suggests that loyalty is somehow built in at credit unions. But financial transactions can be challenging, and the mobile landscape adds complexity and distance. Creating long-lasting relationships and building a culture centered on member experience requires focus and tools.
CUNA Loyalty Link™ provides sales and service training to support members as they navigate loans, investments and day-to-day life. With seven on-demand training modules that develop skills for proactive contacts, handling concerns, referrals and relationship building, you can fast-track new connections with your members and fuel growth. Rollout across your team is quick and easy with training materials to guide leaders and participants.
Interested to learn more about this new option to boost member service and loyalty? Fill out the form below and our team will reach out to you.