Skip to main content
Promotion: Promotional Banner Image

CUNA is now America’s Credit Unions.
A stronger voice to advance the credit union industry.

Learn More
Page Banner Image

Diversity, Equity, and Inclusion

More than just words

As the largest credit union trade association, CUNA is committed to empowering the credit union movement's diversity, equity, and inclusion (DEI) initiatives by providing advocacy, training, education, research, and networking opportunities and amplifying the work of system partners and credit unions. 

We are committed to DEI not only because it aligns with our values and legacy as a movement, but it is the right thing to do, makes business sense, and helps us remain relevant in a rapidly changing marketplace.

Our approach to DEI is holistic and consists of a set of internal and external practices. 

We are building an authentically diverse, equitable, and inclusive workplace where every person feels like they belong, are valued, respected, and can reach their potential. 
  • DEI was added as the eighth cooperative principle of America’s credit unions by CUNA’s board of directors, as well as added into CUNA’s organization strategy, including a mission, vision, and set of goals.

  • We created ERGs and DEI book clubs enabling employees to connect, find support, and continue learning.
  • We are centering employee voices and diverse perspectives through a cross-enterprise 12-person DEI Advisory Group, which meets regularly to review and guide our DEI efforts, and ERG groups whose members represent more than 60 percent of staff.

  • Established Inclusive as a core value, defined by employees as "We strive—every day—to create a workplace where everyone feels they belong, are respected and valued." Leadership and staff are expected to demonstrate our core values daily and are held accountable via their performance evaluation.

  • We hold regular heritage, cultural, and identity-based events to raise awareness and build a culture of inclusion and belonging and create allies across the organization.

  • To embed DEI across the enterprise, we developed a DEI Lens and are in the process of training staff and leadership on how to use it in decision-making, planning, and budgeting.

  • Co-created a set of ground rules we use at the start of all our DEI or EEG sessions to create a brave space for folks to participate.
  • We completed a baseline assessment of our culture, policies, and practices to identify bias and are implementing a plan to disrupt bias in our policies and practices.
  • We regularly measure our progress through staff surveys and analysis of staff representation.
  • Co-created a living glossary of terminology and DEI guidelines for the use of images.

  • Created and staffed a DEI Department to lead our efforts internally and externally.

And we have much more in the works!

DEI is at the heart of CUNA’s advocacy. It is not solely a plan of action, a program, or a concept to adopt. It is embedded in who we are and what we do. We are taking specific steps to support credit unions dedicated to advancing diversity, equity and inclusion, so their workplaces better reflect the communities they serve.

We know credit unions thrive when they reflect their communities, promote financial inclusion and equity for their members, and foster financial well-being for all—including marginalized and underserved communities. 

 These include:

  • Advocacy efforts to tell our DEI story to policymakers and regulators and works to remove barriers that hinder a credit union’s ability to foster financial equity and inclusion for all.

  • Thought leadership on DEI via research, eSchools, publications, webinars, and speaking engagements raising awareness and sharing best practices.

  • Developing products and services that support credit unions on their journey including CPD Online DEI training modules, CUNA’s DEI eSchools, the DEI Roundtable at GAC, and DEI breakouts GAC and other CUNA schools and conferences.  

  • Intentional efforts to increase the diversity of speakers at conferences.

  • Support credit unions as they advance their communities and improve the financial well-being of their more than 130 million members. Co-founded the Credit Union DEI Collective and signed the CU DEI Collective Pledge.  

  • Partnerships and alliances with DEI-focused, diversity-centric credit union organizations and networks, and others committed to DEI goals (e.g., CU DEI CollectiveAACUCNLCUPInclusiv, the LeaguesCU PrideCUWLA, and GWLN).

  • Supporting DEI Tuesday at CUNA GAC. DEI Tuesday is a series of events covering how credit unions can expand their work serving and empowering communities of color and other marginalized and underserved groups, promoting equity for all.  
Closeup of multicolored crayons, racial colors, multiethnic concept, macro; Diversity in education

Careers at CUNA

Be part of our mission

Check out career opportunities at Credit Union National Association, a top workplace year after year.

DEI on CUNA News



Conversational closed captions boost branch inclusivity

Visions Federal Credit Union launches wearable technology to improve communication in select branches.



Representation matters

Maria de Jesus Ortiz Frausto helps Latino members see they belong at FirstLight Federal Credit Union.



Developing dignity, promoting diversity

Dionne Jenkins shows the power inclusion has on an organization.



Great expectations

Calanthia Tucker gets an A grade in her role as board chair.



Building business one relationship at a time

Bradley Dyer Jr. supports educators and health care workers in the community.



Together we advance

UW Credit Union receives Juntos Avanzamos designation for commitment to Hispanic, Latinx, and immigrant communities.

Credit Union Resources

Employee Resource Group Toolkit

Access examples and templates your credit union can refer to when designing your Employee Resource Group initiative.  

Credit Unions Enthusiastically Embracing Diversity, Equity, and Inclusion

Results from CUNA’s annual membership survey

Advocating for credit union priorities

We are fighting for policies that will allow credit unions to continue to change lives, with real results for real people. Credit unions improve financial well-being for all.

Credit unions improve financial well-being for all

Financial well-being for all is the credit union difference. The work credit unions do day in, and day out, one member at a time.

Just Released

Women in Credit Union Leadership

Research on women’s representation in leadership positions at credit unions compared to commercial banks.

An Evaluation of Coopera’s Hispanic Outreach Program

The effect of participation in Coopera’s HOP on credit union operations.

Are we there yet? A look at credit unions’ DEI journey

How far credit unions have come, lessons learned, and challenges yet ahead.

Credit unions can’t fulfill mission without embracing diversity

It’s why financial well-being for all is vital to everything we do.

Service to Hispanics a win-win

A growth opportunity for credit unions and a growth opportunity for the Hispanic/Latino community.

The case for diversity, equity, and inclusion

Our success depends on the prosperity of members and the communities we serve.