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Member Activation Program (MAP)

It's time to utilize your greatest advocacy resource: your members.

CUNA Member Activation Program (MAP) gets your members engaged in credit union advocacy. We provide plug-and-play content, you deliver the content to members and your members discover ways to play a role in the future of their credit union. 

Learn how engaging your credit union's members with advocacy communications can strengthen and grow your members' loyalty.

For first-time members

The first step to getting started with MAP is to join the MAP Community.  The MAP Community is a space for credit union advocacy professionals to connect with peers, ask questions, solve problems, get the latest information and build knowledge. All the latest campaign templates and resources are housed here. If you have any specific questions about MAP, please reach out to Adam Engelman or Joanne Sordellini.

Sign Up

Member resources

Quick links to resources for existing MAP members: