Live In-Person, School & Conference, Live Online
Event Date: June 10 - June 12, 2024
Do you have questions about online advertising, social media, generative AI, marketing automation, or behavioral targeting? Digital Marketing School was designed specifically to answer your questions. The content addresses relevant questions from past attendees’ feedback, member survey results, and Councils online community discussions—plus we’ll answer questions you haven't even thought of yet! How will we do that?
- We track emerging trends and understand the challenges faced by credit union professionals.
- We monitor the evolving digital marketing landscape and build curriculum that’s current, on trend and predictive.
- We have a balanced formula for who delivers content and how that content is informed by attendees’ input.
Ready to register? Cool, because we'll tweak some content based on pre-event questions. It’s all about making sure the vibe matches who's in the room—whether that’s in Nashville or online. We'll keep it lively with thought leaders from inside and outside of our industry, and credit union practitioners.
Still not sure why you should attend Digital Marketing School? Because it's where your questions lead the way to boosting your skills, transforming your strategies, and amplifying your network. It is all about you after all.
Topics will include:
- Trends to Watch in Digital Advertising, Social Media & AI
- Elevate Your Digital Marketing Strategy with Neuromarketing
- Leveraging AI to Achieve Marketing Results
- Interactive Panel: Crafting the Ultimate Marketing Tech Stack
- Inbound Marketing Optimization
- Does Your Marketing Reflect Your Members’ Digital Experience?
- Case Study: Harnessing Digital Innovation for Financial Wellness and Advocacy
This event is endorsed by Marketing & Business Development Council.
Who Should Attend
- The curriculum offers tactical and strategic elements, geared toward professionals who design and execute digital marketing strategies at credit unions of any asset size.
- The typical role mix is approximately 56% management (CEO/C-suite, senior management, VP) and mid-management (director, manager, supervisor), and 44% non-management or individual contributor.
- Some credit unions bring multiple people, split up between breakouts, and extend into a planning session.
- This event is beneficial for credit union professionals looking to recertify their Credit Union Certified Marketing Expert (CUCME) or Credit Union Business Development Professional (CUBDP) designation.