This 3 day event will cover topics such as Search Engine Optimization, Pay-per-Click Advertising, Website Analytics, Display Advertising, Email Marketing, Retargeting, and more. We'll discuss how to appropriately use programs like Google Analytics and AdWords. Expect to walk away with answers to questions like:

• How do I find the right people to target and make my digital ad follow them online?
• When would I want to use search, display, video, or in-app ads
• How can I accurately measure the effectiveness of my social media campaign?
• Why is content marketing important in digital and traditional marketing?
• What does the data in my Google Analytics mean, and how can I use it to work smarter?

Whether you're brand new to the digital marketing arena, or have an understanding of basic concepts, this school will bring you to the next level of digital marketing. 

Who Should Attend?

This school is beneficial for credit union marketing professionals looking to build and grow their skills in the areas of digital marketing and website analytics. The content level is basic to intermediate. 

Do I Need a Laptop?

While it's not required to have a laptop or tablet, the ability to have a device during the classroom sessions may enhance your applied learning. However, you'll still be able to follow along and participate without a device. 

You will however need to access the online classroom prior to the onsite experience. Handouts will be available in the online classroom about 10 days prior to the program, so you can print if you are someone who prefers to use printed materials vs following along online.