Digital trends are rapidly evolving. Whether you need an introduction to digital marketing or are looking for an update to amplify your existing strategies, CUNA Digital Marketing School provides current, need-to-know marketing trends and tools.

Topics you'll cover include: 

• Google Analytics
• Digital Advertising - PPC, AdWords, Retargeting, Display
• Social Media Marketing
• SEO and the Digital Branch
• Marketing Automation

Master fundamental digital marketing concepts to develop, monitor and assess results-driven campaigns. 

Who Should Attend?

This school is beneficial for credit union marketing professionals looking to build and grow their skills in the areas of digital marketing, social media and website analytics.

Because the competency level of digital marketing varies in credit union marketing, it's difficult to categorize the content in terms of beginner, novice, intermediate, etc. To align with feedback, we are gearing the content toward learners who would describe their digital marketing proficiency in a novice to intermediate range. The optional pre-conference is strongly recommended for beginners and novice learners who need an intro or refresher on basic concepts of digital marketing, social media and Google Analytics. 

Do I Need a Laptop?

While it's not required to have a laptop or tablet during the school, the ability to have a device during the classroom sessions will enhance your applied learning. However, you'll still be able to follow along and participate without a device.