Whether your credit union needs an introduction to digital marketing or you're looking to enhance your existing strategies, this conference has the current, relevant and reliable information you need.

At CUNA Digital Marketing School, you'll gain a comprehensive understanding of topics like:

• Search Engine Optimization
• Pay-Per-Click Advertising
• Website Analytics
• Display Advertising
• Marketing Automation
• Social Media Advertising

After mastering these fundamental concepts, you'll return to your credit union fully prepared to maximize your impact in the digital arena.

Who Should Attend?

This school is beneficial for credit union marketing professionals looking to build and grow their skills in the areas of digital marketing, social media and website analytics.

Because the competency level of digital marketing varies in credit union marketing, it's difficult to categorize the content in terms of beginner, novice, intermediate, etc. To align with feedback, we are gearing the content toward learners who would describe their digital marketing proficiency in a novice to intermediate range. The optional pre-conference is strongly recommended for beginners and novice learners who need an intro or refresher on basic concepts of digital marketing, social media and Google Analytics. 

Do I Need a Laptop?

While it's not required to have a laptop or tablet during the school, the ability to have a device during the classroom sessions will enhance your applied learning. However, you'll still be able to follow along and participate without a device.