Live In-Person, School & Conference
Event Date: October 07 - October 10, 2024
Certify your ability to drive growth
Keep ahead of the competition by deepening your understanding of the intertwined disciplines of marketing and business development. While you expand your knowledge of both disciplines and how they work together, you’ll have the opportunity to pursue a specialization in your preferred subject. You’ll learn how to be more successful in communicating with members, growing your credit union, and creating a cohesive brand experience.
Whether you're new in your role or a veteran looking to hone your skills, this school will provide valuable insights and actionable takeaways. Industry experts will be your guide.
Ample time for networking will also be offered. These opportunities will help broaden your perspective, foster the exchange of ideas, and help you build lasting relationships with other marketing and business development professionals.
Who should attend?
This school is beneficial for credit union marketing and business development professionals looking to build and grow their skills. If you are starting your CUCME designation, start with year one regardless of your skillset and experience.
Earn a designation
CUNA Marketing & Business Development Certification School consists of two different tracks, Marketing track and Business Development track. Those who successfully complete all three years of the Marketing track, including in-program exams, will earn their Credit Union Certified Marketing Executive (CUCME) Designation. Those who successfully complete the Business Development track, including the in-program exam, will earn their Credit Union Business Development Professional (CUBDP) Designation.
Demonstrate and showcase your credit union marketing expertise
Earn your designation as a Credit Union Certified Marketing Executive™ (CUCME) by attending all three years of CUNA Marketing & Business Certification Schools and passing a comprehensive exam at the end of each term. This designation shows others you are a verified professional who has successfully demonstrated knowledge of the most pertinent aspects of being a credit union marketing executive.
Curriculum and testing will focus on the following core competencies:
- Strategic Marketing
- Public Relations & Reputation Management
- Building a Relevant Brand Experience
- Retail Marketing
- Market Research
- Persuasive Communication
- Aligning Marketing with Credit Union Strategy
- Leadership Skills
- Marketing Plan and Budget Development
- Identifying and Implementing Trends
- Member Retention
- Calculating ROI
- Content Marketing
- Market Segmentation
- Digital Marketing
Join the early ranks of those earning their CUNA Credit Union Business Development Professional (CUBDP) designation by attending the business track of CUNA Marketing & Business Development Certification Schools and passing a comprehensive exam at the end of the course. This designation is a great way to let others know you are a professional who has successfully demonstrated knowledge of the most pertinent aspects of being a credit union business developer.
- Curriculum and testing will focus on the following core competencies:
- Networking
- Engaging Internal Stakeholders
- Business Development Strategy
- Determining Target Markets
- Building a Pipeline
- Member Recruitment and Retention
- Sales Skills
- Presentation Skills
- Metrics and Tracking
- Community & SEG Events
- Engaging SEGS & Community Partners
- Understanding Financials
- Social Media for Business Development
Need Help?
Need help accessing member pricing (available to both CUNA and NAFCU members)? Contact 800-356-9655 or hello@americascreditunions.org.
America's Credit Unions and your designation(s):
Our commitment is to continue serving your professional development needs. Active, unexpired designations, and designations and training earned in 2024 will be fully recognized by America’s Credit Unions.