CUNA Marketing and Business Development Certification School

October 4-8, 2021, Virtual
  • Certify your ability to drive growth

    Attracting and retaining members requires credit union professionals who understand how to engage audiences across various touchpoints. At CUNA Marketing & Business Development Certification School, you'll expand and refine your knowledge in marketing or business development to create a cohesive brand experience that keeps you ahead of the competition.

    Whether you're new in your role or a veteran looking to hone your skills, this school will provide valuable insights and actionable takeaways, guided by industry experts. You'll also get the chance to network with both marketing and business development professionals to broaden your perspective. Explore both of these intertwined disciplines while still pursuing a specialization in your preferred focus area.
  • Who should attend?

    This school is beneficial for credit union marketing and business development professionals looking to build and grow their skills. If you're interested in attending the Marketing Track, start with Year 1 - regardless of your skillset - to work towards your CUCME designation.

  • This event is endorsed by the CUNA Marketing & Business Development Council. 

  • ACE Credits

    You can earn credits for this program. To receive the credit recommendation, you must register, attend and complete the program and accompanying exam. For more information, please contact ACE here.

    The American Council on Education's College Credit Recommendation Service (ACE Credit®) has evaluated and recommended college credits for eight of CUNA designations. Founded in 1918, ACE is the major coordinating body for all the nation's higher education institutions, representing more than 1,600 college and university presidents and more than 200 related associations nationwide. It provides leadership on key higher education issues and influences public policy through advocacy. For more information, visit the ACE CREDIT website. 
  • Designations

    Credit Union Certified Marketing Executive (CUCME)

    Earn your designation as a CUCME by attending all three years of the marketing track and passing a comprehensive exam at the end of each term.

    Credit Union Business Development Professional (CUBDP)

    Join the early ranks of those earning their CUBDP designation by attending the business track and passing a comprehensive exam at the end of the course.
  • Code of Conduct

    We want everyone's event experience to be welcoming, respectful and safe. Check out our Code of Conduct at cuna.org/codeofconduct for more information.