MEMBER EXPERIENCE

Prepare. Manage. Lead. Improve.

At the center of every successful credit union are committed operations and member experience professionals like you.

As a CUNA member, you receive access to a variety of free resources and significant savings on training.

Learn about credit unions and the movement

The credit union movement is based on core principles that differentiate credit unions from other financial institutions. Explore the history of the movement, the critical issues affecting credit unions today and how we can remain essential in the future.

Understand the past to shape the future

A wide variety of educational and inspirational resources can help you get a better understanding of the many facets of credit unions.

  1. Introduction to Credit Unions Courses
  2. National Credit Union Foundation
Shape the member experience

Credit unions would not exist without members. To attract, exceed expectations and retain them, your member experience strategy must be nimble. Regardless of current performance, your credit union can benefit from proven practices and new approaches.

Member Experience

Improve credit union operations and strategically develop the member experience. Dive into new and trusted approaches for managing change, advancing your organizational culture, aligning front and back office around common goals, motivating employees and increasing member loyalty. 

  1. CUNA Creating Member Loyalty™
  2. CUNA Member Experience, Sales & Service School
  3. CUNA World-Class Service Leadership School
  4. CUNA Operations & Member Experience Council
  5. CUNA Financial Counseling Certification Program
Technology

Beyond your staff, technology is an important factor in providing a seamless and secure member experience. When all business areas are aligned Align all your business areas on data privacy practices as well as the available technology providers and offerings.

  1. CUNA Technology Council CIO and Operations & Member Experience Council COO Forum
  2. CUNA Cybersecurity Conference with NASCUS
  3. CUNA Strategic Services - Technology provider relationships
Drive service excellence with turnkey professional development

Be proactive. Be responsive. Be the person that elevates the knowledge and skills of your credit union-for the betterment of your members, employees and the credit union movement. Be a champion of training so your employees can continue to expand their skills and perform to their fullest potential.

Prepare for the future

Ensure your organization's legacy by preparing it to be adaptable and well-positioned for growth in the years ahead. Review your current offerings regularly while exploring new ways to satisfy the ever-changing needs of members and the market.

Emerging Trends and Opportunities

Effective leadership requires current knowledge and a view of what's on the horizon. Gain insights and perspectives to meet today's challenges-and tomorrow's.

  1. CUNA Operations & Member Experience Council
  2. CUNA News
  3. CUNA Environmental Scan
  4. CUNA Strategic Planning Roundtable
Advance your career

Leadership is one of the most researched and communicated topics in business, yet it is often an elusive concept. CUNA's comprehensive suite of solutions can help you be a better operations and member experience leader-and prepare you for even larger and wider leadership roles within the credit union movement.

Stay Informed

To be an effective leader, you have to be in the know. Stay current through regular communications and vital industry intel from weekly editions to annual industry reports.  

Advocate for the credit union movement

The long-term success of the credit union movement depends on consistent advocacy at the local, state and national levels.