Chris Lorence

Christopher Lorence is a nationally recognized financial services industry leader, digital marketer, and speaker. With over twenty years of executive leadership experience, Christopher has expertise in marketing, strategic communications, brand building, and market share development. He's earned a reputation for being tenacious and resilient; he's also mentored and coached to help others cut through ambiguity and step into their creativity and capability. A witty and humorous storyteller, Christophers' philosophy of "be the bringer" has helped him lead and deliver results with transparency, candor, and authenticity.

As the former executive director of the nation's only initiative to increase brand awareness and consumer consideration for credit unions, Christopher built upon a foundational concept that ultimately delivered results beyond expectations, including an increase in market share and more than 16 million consumer visits per year to YourMoneyFurther.com.

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