Roger Dooley
Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named a Top 3 Management Book and a Best Business Book by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes at Forbes.com and hosts the Brainfluence podcast. He co-founded College Confidential, the leading college-bound website. That business was acquired by a unit of the UK’s Daily Mail Group, where Dooley served as VP Digital Marketing after the acquisition.
Dooley spent years in direct marketing as the co-founder of a successful catalog firm and was director of corporate strategy for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.
Dooley is currently focused on spreading his ideas through writing and speaking, with limited engagements for training, coaching, and facilitation.
