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CUNA is now America’s Credit Unions.
A stronger voice to advance the credit union industry.

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Business Advocate Program

America’s Credit Unions is the strongest industry advocate, and our voices are stronger together.

To create positive regulatory change for credit unions across the country and strategically shape the industry to keep credit unions and each of us strong, we need to come together and advocate for credit unions with one collective voice.

Becoming a Business Advocate allows you to become an official credit union supporter, which gives us more of an opportunity to advocate for the movement together.

This symbiotic relationship will lead to a stronger credit union movement through our combined advocacy efforts, deeper relationships, and your newfound knowledge of the details of the credit union system while also providing you with benefits, including: 


Advocate Benefits **

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Business Advocate Levels

Associate

Choice

Premier

Elite

Annual fee $5,000 $20,000 $70,000 $150,000
Communication & Collaboration Benefits
Promoted as industry advocate X X X X
Eligible for Advisory Committee participation* X X X X
Allowed to join the Member Activation Program (MAP) X X X X
Access to member-only webinars X X X X
Name recoginition on website X X X X
Access to Credit Union House for events X X X X
Press release announcing new Business Advocates X X X X
Quarterly advocacy discussion invitation   X X X
Business link and logo on website   X X X
Complimentary use of Credit Union House     1 use 2 uses
Annual planning session invitation     X X
Priority consideration for an America's Credit Unions speaker at your event     X X
Promoted as an industry thought leader     X X
Schedule strategic CEO to CEO dialogue       X
Professional Development Benefits
Attend events at price equivalent to member pricing (some restrictions apply) Up to 2 registrations per event; 2 registrations total Up to 2 registrations per event; 8 registrations total Up to 2 registrations per event; unlimited events Up to 2 registrations per event; unlimited events
Complimentary access to exclusive digital content X X X X
Access to credit union data and performance statistics X X X X
Research products at member equivalent pricing X X X X
Subscription to Business Advocate newsletter X X X X
Exhibit & Advertising Benefits
Priority booth placement consideration at Governmental Affairs Conference X X X X
Governmental Affairs Conference exhibit hall space discount   5% 10% 15%
Council Conference sponsorship discount     10% 15%
One podcast interview       X

Advocate Benefit Descriptions

Communication & Collaboration Benefits

Promoted as industry advocate

America’s Credit Unions will position all Business Advocates as supporters of the credit union movement. Together, we will work to remove barriers to success by building relationships aimed at collaboration, support, and advancement of the credit union movement. We execute on this benefit by having a quarterly spot in the Monday morning press call with reporters on Capitol Hill to promote our Business Advocates.

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Eligible for Advisory Committee participation *

As a Business Advocate you are eligible to participate on our advisory committee, which helps guide discussions and create action plans to make the program a success.

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Allowed to join the Member Activation Program (MAP)

As the credit union industry’s strongest advocate, we make sure the voices of those you serve are heard by policymakers and regulators on important issues. You can get involved in advocacy by joining our Member Activation Program (MAP) today.

Once signed up, we'll will reach out and walk you through the program.

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Access to member-only webinars

You and your staff are invited to attend our member-only webinars, giving high-level advocacy updates and insights.

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Presence on website

You company will be listed on the cuna.org Business Advocate page.

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Access to Credit Union House for events

Have an upcoming meeting in Washington, D.C.? Use Credit Union House as your meeting space.

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Press release announcing new Business Advocates

When you become a new Business Advocate we will put out a press release about the importance of advocacy and the companies helping to further the credit union mission. This will include your business name and a snippet about the services you provide.

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Quarterly advocacy discussion invitation

On a quarterly basis, join a focused discussion with our knowledgeable staff on advocacy-related items.


Business link and logo on website

You company will be listed with a website link and logo on the Business Advocate page.


Complimentary use of Credit Union House

Have an upcoming meeting in Washington, D.C.? Use Credit Union House as your meeting space one time for free.

Business Advocates are allowed the following number of complimentary uses:

  • Premier: 1 use
  • Elite: 2 uses

Annual planning session invitation

Join us for a planning session to discuss and identify specific engagement objectives you’re looking to achieve through our program.


Priority consideration for an America's Credit Unions speaker at your event

Priority consideration will be given to participate at events hosted by Business Advocates.

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Promoted as an industry thought leader

We will work with you to find opportunities to position your organization as a subject matter expert or thought leader. For example, Premier and Elite Business Advocate CEOs are invited to attend the National Credit Union Roundtable as well as join our task forces when they are created to address industry challenges.

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Scheduled strategic CEO to CEO dialogue

Schedule a chat with President/CEO Jim Nussle. Please contact Michelle Johnson for details.

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Professional Development Benefits

Attend events at price equivalent to member pricing *

As a Business Advocate, you can further your professional development by receiving pricing equivalent to member pricing to attend our face-to-face learning events. Can’t attend yourself? Share our training opportunities with your staff!

Each Business Advocate organization is allowed up to two registrations per event with each tier getting:

  • Associate: 2 events total
  • Choice: 8 events total
  • Premier: unlimited events
  • Elite: unlimited events

This benefit is not meant to be used when you want to send more people to an event than your sponsorship allows. It is meant as a true professional development opportunity, so some restrictions apply.


Complimentary access to exclusive digital content

Our content showcases innovative, informative, and inspiring stories from the credit union movement.


Access to credit union data and performance statistics

Explore yearly and quarterly national and state credit union trends, including key operating ratios and performance statistics.


Research products at member equivalent pricing

You and your staff can purchase credit union research at pricing equivalent to the member rate. Share our research with your entire organization!


Subscription to Business Advocate newsletter

This newsletter, delivered every other month, brings you the latest advocacy updates, along with timely, useful content to help you better serve the credit union industry.

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Exhibit & Advertising Benefits

Priority booth placement consideration at Governmental Affairs Conference

The credit union industry’s premier advocacy event, Governmental Affairs Conference sells out quickly each year. The four-day event allows you to get your brand in front of thousands of credit union leaders from across the nation, and you get priority booth placement consideration in the exhibit hall.

In addition to dedicated networking hours in the exhibit hall, Governmental Affairs Conference offers more than 60 onsite and virtual sponsorship opportunities, from spotlight events to thought leadership and more.

Reach out to your system provider relations manager to learn more about this flagship event.

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Governmental Affairs Conference exhibit hall space discount

The credit union industry’s premier advocacy event, Governmental Affairs Conference sells out quickly each year. The four-day event allows you to get your brand in front of thousands of credit union leaders from across the nation, and certain Business Advocates get a discount on a booth space and priority booth placement consideration in the exhibit hall. Discounts are as follows:

  • Choice: 5%
  • Premier: 10%
  • Elite: 15%

In addition to dedicated networking hours in the exhibit hall, Governmental Affairs Conference offers more than 60 onsite and virtual sponsorship opportunities, from spotlight events to thought leaders and more.

Reach out to your system provider relations manager to learn more about this flagship event.

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Council Conference sponsorship discount

Councils span eight professional disciplines, bring expert advice and insights, drive connections and networking, and offer education and resources. If a Business Advocate organization would like to sponsor an event they receive the following:

  • Premier: 10% discount
  • Elite: 15% discount

Reach out to your system provider relations manager to learn more about sponsoring a council event.

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One Podcast interview

Be viewed as a subject matter expert when you are heard by thousands of subscribers on the weekly News Podcast.

Reach out to your system provider relations manager to get your podcast scheduled.

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