The CUNA Creating Awareness Advisory Group, a diverse cross-section of credit union marketing leaders from throughout the credit union system, has embarked on an effort to create top-of-mind consumer awareness of and belief in credit unions as the best option in financial services.
This will not be a national ad campaign. It’s a research-driven initiative that will help to define the credit union category in financial services at the national level, so that when credit unions and Leagues advertise their unique brands, they present credit unions in a unified, clear, and compelling way.
We believe this is how we win the hearts and minds of consumers. This is how we get more members to use credit unions as their primary financial institutions.