Credit Union Awareness Initiative


CUNA and the Creating Awareness Advisory Group, comprised of industry leaders from across the country, are building a national brand platform for the credit union category.

Based on new national consumer research, the brand platform will enable the credit union category to establish a clear national identity that will supplement the unique brands of individual credit unions and Leagues, informing consumers about what credit unions are and what we do.

A successful campaign will need the engagement and input from credit unions nationwide. Please share your information below to learn how you can get involved. If you have questions, please email us.

For more information, please see the Presentation and Creative Awareness Advisory Group Update.