Credit Union Awareness

  • It's Time to Open Consumers' Eyes to Credit Unions!

    Credit Union Awareness will help credit unions break through barriers that block consumers from considering us for financial services. It will assist all credit unions in their work to:

    • Correct misperceptions held by consumers such as “I can't join” or “it's only local” that hold back our industry
    • Put us at the forefront when considering financial services and products
    • Create opportunities to grow memberships

    Credit unions are in an ongoing battle for positioning and relevance in the marketplace. With your participation we will attract more consumers to credit unions and grow our industry. 

    The Challenge: 98% of non-members have heard of credit unions

    Yet far too few can recall a credit union when asked to list options available for financial services.

    The opportunity: 75% of non-members surveyed would consider a credit union after viewing the You're your Eyes to a Credit Union® campaign
  • 98%

    of non-members have heard of credit unions

  • 72%

    of non-members aren't likely to consider a credit union

  • 75%

    of non-members surveyed would consider a credit union after viewing the campaign

  • The Solution

    Credit Union Awareness lifts all credit unions. The Open Your Eyes to a Credit Union digital campaign creates a constant, steady drumbeat that informs and keeps credit unions in the minds of consumers. Overtime it raises their consideration. Local credit unions, connected to the campaign with their own complementary marketing, reinforce the national effort providing a critical link for consumers in choosing us. Learn more about how it works.

  • At Coastal Credit Union we are choosing to support the Awareness Initiative program because the time and opportunity for credit unions to appeal to American consumers have never been better.
  • What's Happening?

    Join the 1,104 organizations that have pledged more than $50.4 million to the Open Your Eyes to a Credit Union® campaign. The campaign is live in 24 states and since January 2019 has:

    • Gained more than 1.8 billion impressions
    • 600 million videos watched to completion
    • YourMoneyFurther.com is connecting with the right consumers:
      • Majority of visitors are 25-44
      • 3.8 million unique website visitors 
      • 92% of visits are via a mobile device
      • 2.8 million minutes spent on the site


     

    Thank you to all our contributors, including our Founding Visionaries, for helping us make this initiative a reality! 

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  • Ready to Contribute?

    Get in touch for more information!

     

     

     

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