Awareness Initiative

  • It's Time to Open Consumers' Eyes to a Credit Union!

    The Awareness Initiative will help credit unions break barriers by putting them at the center of consumer consideration to join. It will assist all credit unions in their work to:

    • Reduce the impact of consumer belief in myths such as “I can't join” or “it's only local” that keep affecting the credit union movement
    • Put credit unions at the forefront when considering financial services and products
    • Create opportunities to grow credit union membership

    With your contribution, collectively as a movement we will boost ROA and bring a greater share of the 93% of consumer assets held by banks to credit unions. Together, we can bring more consumers to their best financial partner - credit unions.

    Get a glimpse into the campaign and see the full business case.
  • 98%

    of non-members have heard of credit unions

  • 72%

    of non-members aren't likely to consider a credit union

  • 75%

    of non-members surveyed would consider a credit union after viewing the campaign

  • The Solution

    A credit union category brand platform that connects consumers' needs to credit unions. The effort provides air-cover media placements at the regional level, complementing local marketing efforts by consistently reaching and engaging non-members and reinforcing our message at the highest level. Learn more about how it works.

  • At Coastal Credit Union we are choosing to support the Awareness Initiative program because the time and opportunity for credit unions to appeal to American consumers have never been better.
  • What's Happening?

    Join the 640+ organizations that have pledged more than $42 million to the Open Your Eyes to a Credit Union® campaign. The campaign is live in nine states and since January has:

    • Reached consumers
      • 6.7 million through programmatic advertising
      • 5.1 million on social media
      • 3.2 million on YouTube
    • Gained more than 186 million impressions
    • Earned 27.6 million video views to completion 
  • Ready to Contribute?

    Get in touch for more information!