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Credit Union Awareness will help credit unions break through barriers that block consumers from considering us for financial services. It will assist all credit unions in their work to:
Credit unions are in an ongoing battle for positioning and relevance in the marketplace. With your participation we will attract more consumers to credit unions and grow our industry.
The Challenge: 98% of non-members have heard of credit unions
Yet far too few can recall a credit union when asked to list options available for financial services.
The opportunity: 75% of non-members surveyed would consider a credit union after viewing the Open Your Eyes to a Credit Union® campaign
of non-members have heard of credit unions
of non-members surveyed would consider a credit union after viewing the campaign
Credit Union Awareness lifts all credit unions. The Open Your Eyes to a Credit Union digital campaign creates a constant, steady drumbeat that informs and keeps credit unions in the minds of consumers. Overtime it raises their consideration. Local credit unions, connected to the campaign with their own complementary marketing, reinforce the national effort providing a critical link for consumers in choosing us. Learn more about how it works.
Join the 1,111 organizations that have pledged more than $52.3 million to the Open Your Eyes to a Credit Union® campaign. The campaign has launched in 25 states and since January 2019 has:
Thank you to all our contributors, including our Founding Visionaries, for helping us make this initiative a reality!
Get in touch for more information!
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