The CUNA Creating Awareness Advisory Group, a diverse cross-section of credit union marketing leaders from throughout the credit union system, has embarked on an effort to create top-of-mind consumer awareness of and belief in credit unions as the best option in financial services.

This will not be a national ad campaign. It’s a research-driven initiative that will help to define the credit union category in financial services at the national level, so that when credit unions and Leagues advertise their unique brands, they present credit unions in a unified, clear, and compelling way.

We believe this is how we win the hearts and minds of consumers. This is how we get more members to use credit unions as their primary financial institutions.

While we conduct new research in the coming months to refine and identify the credit union category, we will soon launch a full awareness tour to meet and engage with credit union stakeholders across the country about this initiative.

We need input and support from all corners of the credit union movement to ensure this effort’s success and to ensure that it works for all credit unions and Leagues.

To learn more or get involved directly with the initiative, please complete the form below. We will follow up with you shortly!

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