CUNA Creating Member Loyalty™

Member Loyalty Score  


Staff fulfillment. Member engagement. Credit union excellence.

Your credit union, your members and your staff are all closely interconnected. To achieve meaningful growth and success, you need to foster an environment where the most important part of your credit union - its people -- share a feeling of engagement and excitement towards their role in your organization.

Assess how CUNA Creating Member Loyalty™ (CML) can help you transform your credit union.

Find Out Your Member Loyalty Score


Transform your Organization

Changing the culture of your credit union

Creating a culture of genuine enthusiasm isn't going to happen overnight. Depending on your current Member Loyalty Score, it could be quite a journey.

Learn more about our process  



Measuring Results

We provide you with tools to measure how successful CUNA Creating Member Loyalty™ has been for your credit union, with built-in benchmarks to help you gauge the improving performance of your credit union.

See how credit unions put CML to work  


Interested in engagement excellence at your credit union?
Fill out this form to connect with a CML representative to learn more.


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For Current CML-member credit unions

Get information about the Credit Union Member Loyalty Trainer Certification.