Contactinfo
Political Affairs
Adam Engelmanaengelman@cuna.com
202-824-6286 

Kristen Prather kprather@cuna.com
202-508-6708

Member Activation Program

MAP logo

It’s time to utilize your greatest advocacy resource: your members.

CUNA Member Activation Program (MAP) gets your members engaged in credit union advocacy. We provide plug-and-play content, you deliver the content to members, and your members discover ways to play a role in the future of their credit union.

WHAT DO YOU GAIN FROM MEMBER ADVOCACY?

Members who receive advocacy outreach have a stronger bond to their credit union; 82% say it makes them want to do more business with their institution.

WHY SHOULD YOU DELIVER THE MESSAGE?

Nothing is more powerful than your credit union’s brand in delivering advocacy and political action messages to members.

WHY EMPHASIZE “MEMBERSHIP”?

Consumers who consider themselves “customers” view credit unions 67% more favorably than banks. Consumers who consider themselves “members?” 89%.

Watch this short video to learn how engaging your credit union’s members with advocacy communications can strengthen and grow your members’ loyalty:

 

Please complete the form below to sign-up for the Member Activation Program and reap the benefits of an activated membership. Someone will follow-up with you for next steps.

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