It’s time to utilize your greatest advocacy resource: your
CUNA Member Activation Program (MAP) gets your members
engaged in credit union advocacy. We provide plug-and-play content, you deliver
the content to members, and your members discover ways to play a role in the
future of their credit union.
WHAT DO YOU GAIN FROM MEMBER ADVOCACY?
Members who receive advocacy outreach have a stronger bond
to their credit union; 82% say it makes them want to do more business with
WHY SHOULD YOU DELIVER THE MESSAGE?
Nothing is more powerful than your credit union’s brand in
delivering advocacy and political action messages to members.
WHY EMPHASIZE “MEMBERSHIP”?
Consumers who consider themselves “customers” view credit
unions 67% more favorably than banks. Consumers who consider themselves
Watch this short video to learn how engaging your credit union’s members with advocacy communications can strengthen and grow your members’ loyalty:
Please complete the form below to sign-up for the Member Activation Program and reap the benefits of an activated membership. Someone will follow-up with you for next steps.