National Credit Union Youth Month

  • April is National Credit Union Youth Month
    Money Magic - Share, spend and save

    National Credit Union Youth Month serves to encourage kids to develop healthy saving habits by making savings fun and exciting. This campaign is your credit union's opportunity to engage with young members and show them that your credit union is there to help them throughout their financial journey.

    Given the growing concerns surrounding coronavirus (COVID-19), we encourage you to take advantage of digital resources to celebrate Youth Month. This April, we're looking forward to highlighting the importance of financial education for young ones. While everyone might choose to move forward differently, we support credit unions in their decision to extend, postpone or reschedule their Youth Month celebrations. 

    “Money Magic! Share, Spend and Save at Your Credit Union” is the official theme for this year's National Credit Union Youth Month.

    This whimsical theme makes it fun for kids to save for their future and helps them find joy in setting aside a little money for everyday spending and helping others. This year's imagery centers on five kid-friendly characters:

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    • Save, represented by a piggy bank pig named Penelope (Penny for short) who is always dreaming of the future
    • Spend, represented by a flamingo named Pinky who seizes the day and celebrates life by treating them self from time to time.
    • Share, represented by a unicorn named Hope who spreads joy by helping others.



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    • Invest, represented by a bear named Benny who thinks about their future and invests at their credit union.
    • Budget, represented by a penguin named Prudence who pays their bills and keeps a fine spreadsheet of needed expenses.  

  • National Youth Savings Challenge

    CUNA will randomly select a credit union to receive $1,000 to be awarded as ten (10) $100 prizes to 10 young savers for participating in the Saving Challenge. If your credit union is selected, you will be notified after May 17 via email. To collect your prize from CUNA, you must respond with the names of the 10 young savers who will each receive a $100 prize.

    Learn more and register today!
  • Here are examples of how some credit unions have celebrated Youth Month to inspire your celebration:
    • Contests and giveaways (coloring or writing contests)
    • Special incentives and promotions (for opening a new account)
    • Financial literacy workshops for young members
    • Special savings match programs for youth accounts
    • Branch parties
  • Youth Month Swag

    Youth Month-themed promotional materials and merchandise is available in the CUNA Member Celebrations Store, so you can build hype and energize your celebration. Use these items to engage young members, incentivize participation and spread the word about the importance of saving.
  • Youth Month Customized Video
    This customizable National Credit Union Youth Month video features your credit union's name, and is a great way to engage young members while promoting the importance of financial wellness! Celebrate this year's "Money Magic" theme by sharing this customized video this April.
  • Spread the Word

    Don't forget to spread awareness of your Youth Month festivities this April to help promote the power of credit unions. Use the Twitter hashtag #CUYouthMonth to highlight your credit union's story, elevate the movement and explore how others are celebrating. 
  • Youth Month Design Bundle

    A convenient digital package featuring our National Credit Union Youth Month designs. This year's design bundle makes it easy to create and customize your own materials to promote "Money Magic" during April, and includes exclusive content like social media ads, posters and web graphics. Purchasers of the design bundle can request a customized version of this year's Youth Month video for no additional cost.   

    Preview the 2020 Youth Month design bundle!