Ariel Bilskey has been in the credit union industry since 2001 – first as a marketer with a credit union and now as the senior director of learning strategy at CUNA. She’s a past president of a Wisconsin credit union chapter, as well as a recipient of multiple industry awards including a CUNA Diamond award, two Dora Maxwell awards, a CUES Golden Mirror award, and numerous Wisconsin CU League Marketer’s Choice awards. She also earned the Credit Union Development Educator (CUDE) designation in 2019. Ariel put in many volunteer hours with agencies like Jaycees, Meals on Wheels and Voluntary Action Center, and was honored with the President’s Award from the Stateline Boys & Girls Club for her dedication to giving back to her community. She’s a regular blood donor at her local Red Cross and is a two-time Tough Mudder finisher. 

Ariel earned her Bachelor of Arts in Mass Communications from Winona State University in Winona, MN, and is currently a PMBA candidate at UW-Madison's School of Business. She also earned her EMT-B certification from Blackhawk Technical College in Janesville, WI and was a volunteer EMT. She has a daughter attending UW-Whitewater, and three fur babies.

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named a Top 3 Management Book and a Best Business Book by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes at Forbes.com and hosts the Brainfluence podcast. He co-founded College Confidential, the leading college-bound website. That business was acquired by a unit of the UK’s Daily Mail Group, where Dooley served as VP Digital Marketing after the acquisition.

Dooley spent years in direct marketing as the co-founder of a successful catalog firm and was director of corporate strategy for a Fortune 1000 company. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee.

Dooley is currently focused on spreading his ideas through writing and speaking, with limited engagements for training, coaching, and facilitation.

Sumeet Grover, Chief Digital & Marketing Officer at Alliant Credit Union, leads digital, marketing, operations, and member care functions. He is responsible for enterprise-wide digital and marketing strategies, member experience, digital innovation, product management, relationship expansion, marketing, brand, public relations, communications, banking operations, contact center, digital care, analytics, and member services. Prior to joining Alliant as CDMO, Sumeet held several leadership roles at Citi. He has a Bachelor’s degree in life sciences, Master’s in business management, and has extensive experience in marketing, digital, analytics, client experience, operations and technology.

Jasmine M. Hughes is the Director of Marketing at CHROME Federal Credit Union where she has been responsible for overseeing the financial institution’s brand through marketing strategy, partnerships, and community engagement since 2022. 

Before joining CHROME, Jasmine spent 16 years of her career in the Media/Marketing industry working at publishing companies such as the Observer-Reporter, Pittsburgh Post-Gazette, and Pittsburgh City Paper before entering the credit union industry. In her various leadership roles, she was responsible for managing publications, fostering and training teams of salespeople, and working with local businesses to build and execute their marketing plans. She specialized in working with businesses and local agencies on their traditional media, paid digital campaigns, and sponsorships. Her expertise and commitment in the media industry lead her to leadership roles such as President of the Interstate Advertising Managers’ Association and being recognized nationally in Editor & Publisher’s “25 Under 35” in 2019.

Christopher Lorence is a nationally recognized financial services industry leader, digital marketer, and speaker. With over twenty years of executive leadership experience, Christopher has expertise in marketing, strategic communications, brand building, and market share development. He's earned a reputation for being tenacious and resilient; he's also mentored and coached to help others cut through ambiguity and step into their creativity and capability. A witty and humorous storyteller, Christophers' philosophy of "be the bringer" has helped him lead and deliver results with transparency, candor, and authenticity.

As the former executive director of the nation's only initiative to increase brand awareness and consumer consideration for credit unions, Christopher built upon a foundational concept that ultimately delivered results beyond expectations, including an increase in market share and more than 16 million consumer visits per year to YourMoneyFurther.com.

With over ten years of experience implementing data-driven marketing tactics for financial institutions, Dave and his team have developed a cutting-edge approach to creating more members and funded applications. Specifically, they have pioneered the first true marketing attribution model for banks and credit unions that tracks an ad click to a closed loan, then applies this data to their digital campaigns. This allows credit unions to see for the first time which ads produce new members and which do not.

Dave and his team have won numerous national marketing awards including the 2023 Web Marketing Association's "Best Credit Union Integrated Ad Campaign." They’ve also been featured in Yahoo Finance and the Business Journal for their work with credit unions.

As a winner of the “40 Under 40” award, Dave holds an MBA from the Craig School of Business and was a featured speaker on Google Advertising at SXSW (South By Southwest), the nation’s largest interactive conference.

Andrea Parrish is a dyed-in-the-wool social media nerd and credit union advocate. She's appeared on the TEDx stage, and has spoken at over 100 events. Over the last 20 years as a communications professional, she has created multiple viral sensations and created award-winning work for clients, including higher education, financial institutions, foodservice, and entrepreneurial efforts. In 2019, she was named a "Credit Union Rockstar" by CU Magazine. She has also developed a reputation for always citing her sources and providing actionable takeaways that audiences can put into practice right away. 

Leia Ragland, the Assistant Vice President of Marketing and Business Development at Legacy Credit Union, is a seasoned credit union professional with over a decade of experience in the financial industry. Leia has played an integral part in leading Legacy Credit Union’s Marketing and Digital Strategy. Leia hangs her hat on maintaining a superior level of quality when it comes to brand/design and creating an authentic human connection inside of a digital experience.

Leia is from Birmingham, Alabama and attended The University of Alabama at Birmingham where she met her now husband. Today, Leia and her husband live just outside of Birmingham in a small community with their two daughters. In addition to professional pursuits, Leia is an aspiring chef, gardener, and world traveler.  

Adam Remshifski is an Analytics & Digital Marketing Connoisseur. He is fascinated by the science behind marketing – figuring out what members want, when they want it, and how to communicate it. He oversees the strategy, implementation, and enrichment of all marketing technology solutions at his credit union including business intelligence, automation, digital experience, and relational databases. His goal is to discover key data points to create personalized experiences for members. 

Adam graduated from The University of Delaware where he researched how mass marketing narratives influence consumers' perspectives. This is what he has spent most of his career doing, but in the lens of how he can positively change credit union members’ financial lives. His team at American Heritage has been awarded for marketing excellence by CUNA, CrossStates Association, Philadelphia Direct Marketing Association, as well as by Financial Brand as a Power 100 Credit Union Using social media.

Kristin is the VP of Marketing at Baton Rouge Telco Federal Credit Union, responsible for leading a small but mighty team who is redefining marketing strategy for their organization. Her passion for digital strategy began in her previous role as marketing manager for the largest hospital in Baton Rouge.

With more than 15 years of experience in B2B and B2C roles, Kristin thrives on walking the line between strategic thinking and the creative process. She lives for results, analytics, positive ROI, and diet coke.

Jim Wrigley has been in the credit union industry as a digital banking strategist for 25+ years. Throughout his career, he has personally visited and worked with credit unions in all 50 states. Jim has facilitated over 450 credit unions of various sizes and missions on their digital journey.  He was most recently an executive for Q2 Software, Inc.  He currently serves as an EVP – Growth Strategy for a digital engagement technology company, DeepTarget, Inc.  As an engaging public speaker and coach, and the author of the book, “Ready, Set, Sell!”, audiences can expect creative and fun, hands-on experiences with Jim at the front of the room.